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Dana fashion
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Woman in a white cropped blazer and pleated maxi skirt walking through a sunlit courtyard
Hassle-free 30-day returns

Trendy Styles. Made for You.

Trendy, exclusive women's clothing online. Women-owned, quality-focused, shipping across the USA.

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About Dana Fashion

We started offline, learning what women actually want to wear

Dana Fashion began offline, getting to know what women actually wanted to wear, one conversation at a time. Now we're bringing that same store online, so we can reach women across the entire USA.

We're a women-owned small business built around trendy, exclusive pieces that don't feel like everything else on the internet. If it doesn't feel special, it doesn't make the cut. One happy customer motivates us tenfold more than any sale number does.

Cream crochet-yoke mini dress with long sleeves
Green off-shoulder ruffle top and skirt set
Olive ruffle-trim babydoll dress

  • 30-day returns

    Hassle-free returns, 30 days from the delivery date.

  • Standard US shipping

    Flat $7.50, and free on orders of $169.01 or more.

  • Los Angeles boutique

    3621 W 3rd St, Los Angeles, CA 90020.

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Blouses

Blouses

A well-made blouse pulls an outfit together without any extra effort. Soft, feminine and sharp tucked into trousers or a skirt.

Dresses

Dresses

A dress can carry a whole outfit on its own. From going-out minis to a statement maxi, there's a mood for wherever you're headed.

Woman in a black turtleneck and red floral maxi skirt on stone steps

New in

New Arrivals Are Here.

Everything new at Dana Fashion shows up here first. More styles are on the way, so check back often for first pick of what's added next.

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Why Dana Fashion

Why shop with us

We're a real team behind every order, and we'd rather hear from you directly than have you guess.

  • Standard US Shipping

    Orders placed before 5 PM PST start processing the same day.

  • Dedicated Support Advisor

    Here during business hours for sizing questions, order issues or anything else on your mind.

  • Delivered to your Mailbox

    Most orders arrive in 6–10 business days, with a tracking link emailed once it ships.

  • SSL Secure Payment

    Secure, encrypted checkout. We never see or store your full card details.

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Woman in a black high-low ruffle maxi dress

FAQs

Questions, answered.

Can't find what you're looking for? Our team is happy to help with anything not covered here.

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How long will my order take to arrive?

Most orders arrive within 6–10 business days of checkout, combining our 1–2 day handling time and 5–8 day transit time.

How much does shipping cost?

Flat rate of $7.50 on orders under $169.00. Orders of $169.01 or more ship free automatically, no code needed.

Do you ship outside the US?

Not at the moment. We currently ship within the United States only.

What's your return window?

30 days from the delivery date.

Do I have to pay for return shipping?

No. Once your return is approved, we email you a free prepaid shipping label.

How do I track my order?

Once your order ships, we'll email you a tracking link so you can follow it the whole way.

What payment methods do you accept?

Major credit and debit cards (Visa, Mastercard, American Express, Discover).

How do I find my size?

Check the size guide on each product page. Sizing can vary slightly by style, so it's worth checking per item rather than assuming.

Visit & contact

Join Our Customer Service

Got a question, a concern, or just want to say hi? We usually reply within 24 hours on business days.

Address
3621 W 3rd St, Los Angeles, CA 90020, United States
Hours
Monday – Saturday: 10 AM – 7 PM (PST) Sunday: 11 AM – 5 PM (PST)
Email
info@danafashion.store
Phone
+1 213-487-0048